cornishteddyboy Posted June 24, 2016 Report Share Posted June 24, 2016 I can now make this news public The most important piece of news from the Combo AGM is that the League will be changing it's name to The LWC Drinks Cornwall Combination League. Jollys have sponsored the league since the start of the 1985/86 season but 15 years ago they joined/formed the LWC Drinks Group In that time only the Cornwall Cricket League and the Cornwall Combination League have continued to use the name, Jollys. LWC have in effect been sponsoring the league still using the Jolly's name. LWC have agreed to sponsor the league for a further three seasons but have asked for it's name to be altered to The LWC Drinks Cornwall Combination League. We know that the Jollys/LWC sponsporship is the longest continuous sponsorship by one company in the UK and possibly the world. Link to comment Share on other sites More sharing options...
Sijames Posted June 24, 2016 Report Share Posted June 24, 2016 1 hour ago, cornishteddyboy said: I can now make this news public The most important piece of news from the Combo AGM is that the League will be changing it's name to The LWC Drinks Cornwall Combination League. Jollys have sponsored the league since the start of the 1985/86 season but 15 years ago they joined/formed the LWC Drinks Group In that time only the Cornwall Cricket League and the Cornwall Combination League have continued to use the name, Jollys. LWC have in effect been sponsoring the league still using the Jolly's name. LWC have agreed to sponsor the league for a further three seasons but have asked for it's name to be altered to The LWC Drinks Cornwall Combination League. We know that the Jollys/LWC sponsporship is the longest continuous sponsorship by one company in the UK and possibly the world. Come on CTB.....do some research! In 1925, Ford made the decision to sponsor Australia’s Geelong Football Club and 91 years later, the automobile company is still the club’s main sponsor and has been key in providing support to the club, through the good times and the bad times. Ford aren’t the only company with long standing sponsorship relationships. From Coca-Cola and the Olympic Games, to Canon and the World Cup tournaments, sponsorships are spanning decades with no end in sight. Link to comment Share on other sites More sharing options...
Guest Posted June 24, 2016 Report Share Posted June 24, 2016 Is it the longest league sponsorship? Link to comment Share on other sites More sharing options...
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